I was commissioned by Instagram to create a new gradient for their 2022 brand refresh. Click here to read more about the process.

The idea behind this design was to enhance, refresh and illuminate - with a set of 5 new vivid colours, I set out to build a new gradient, entirely in 3D, made from light. I built a simple rig, made up of multiple coloured lights. The rig allowed me to switch colours and move compositions around easily.

Copyright © All Images Rose Pilkington 2022